{"id":445,"date":"2009-04-02T11:16:26","date_gmt":"2009-04-02T10:16:26","guid":{"rendered":"http:\/\/wp.devco.net\/?p=445"},"modified":"2009-10-09T12:23:27","modified_gmt":"2009-10-09T11:23:27","slug":"wired_uk","status":"publish","type":"post","link":"https:\/\/www.devco.net\/archives\/2009\/04\/02\/wired_uk.php","title":{"rendered":"WIRED UK"},"content":{"rendered":"

I was quite excited about the new UK edition Wired.  I’m not anymore.<\/p>\n

I got my first exposure to the Wired while in school in South Africa, I think the ones we got were months behind the time and stupidly expensive, but hey we had no internet so it all seemed awesomely futuristic and ahead of its time.<\/p>\n

The thing though that always stuck in my mind about the US edition Wired were the ads, I can clearly remember ads for Harleys, or weird american Fugly cars, even from the editions I read back in school, the ads were of products we never saw in South Africa, they were kewl, done in a style unlike anything we saw there and all just seemed so, idylic.<\/p>\n

Fast forward a few decades, I still buy the US Wired now and then, and I still only remember the ads?  Few months ago I bought one, I can clearly remember the ads for Dexter and Californication, but can’t really say much about the magazine content otherwise, eventhough I read it end to end and felt interested, even drawn to it at the time.  I recall something about malware peddlers? who knows.<\/p>\n

Why is that from a magazine that costs 6 pounds I don’t remember anything of substance other than the ads? It’s because they were different from what I see on the tube, in the cinema, on the tv, on the billboards, they were off far-off kewlness.<\/p>\n

Enter Wired UK.  The editorial content is still pretty shoddy, the signal to noise ratio is still shockingly poor for a \u00a33.90 magazine literally filled to the brim with ads, except, now they’re the same shitty ads I see on the Tube, Train, Cinema and TV.<\/p>\n

I read the whole thing, a day on I remember some vague predictions – one prediction sticks to mind, male birth control only around 2021? I dont think so – but mostly I remember how the ads pissed me off as instead of interesting, they’re just dominating and a reminder that I paid too much for something whose main purpose clearly is to sell ads.<\/p>\n

I’d pay \u00a312\/month for a Wired UK without the ads, someone need to develop Tivo for paper.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was quite excited about the new UK edition Wired.  I’m not anymore. I got my first exposure to the Wired while in school in South Africa, I think the ones we got were months behind the time and stupidly expensive, but hey we had no internet so it all seemed awesomely futuristic and ahead […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","footnotes":""},"categories":[1],"tags":[22,25],"_links":{"self":[{"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":1,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/posts\/445\/revisions\/506"}],"wp:attachment":[{"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devco.net\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}